Agenda Zalando Partner Day

09:00 AM

Doors open

Networking breakfast

11:05 AM

Welcome words

Andreas Roedl VP Partner Initiatives, Zalando

11:15 AM

Keynote — Accelerating our evolution to Europe’s leading tech platform for fashion & lifestyle brands

David Schneider Co—founder and Strategic Partnerships, Zalando

Robert Gentz Co—founder and co—CEO, Zalando

Navigating the new landscape of algorithms and AI to accelerate brand growth.

11:30 AM

Zalando’s AI strategy – A conversation about how Zalando navigates the new landscape of algorithms and AI to accelerate brand growth

David Schneider Co—founder and Strategic Partnerships, Zalando

Robert Gentz Co—founder and co—CEO, Zalando

Graeme Smith SVP, Chief Technology Officer

Discover how our latest AI innovations bring your brand closer to the consumer.

11:50 AM

Panel — How AI re-defines customer and brand experiences

David Schneider Co—founder and Strategic Partnerships, Zalando

Judith Dada Co-CEO Langdock

Malte Kosub CEO & Co-Founder Parloa

12:30 PM

Lunch

2:00 PM

Pulse talk — Closer to the customer at scale

Joanna Rogers SVP B2C, Zalando

How to leverage our platform to understand your customers better and drive sustainable growth.

2:10 PM

Keynote — The business of desire & data: Creating relevance through world building

Joanna Rogers SVP B2C, Zalando

Turning deep customer relevance into engagement through an expert lifestyle destination that customers keep coming back to.

2:20 PM

Keynote — Enabling active brand growth

Ramilya Krawinkel VP Platform Business & Operations, Zalando

Learn how to actively steer your brand's growth through our evolving Partner Program.

2:35 PM

Brand conversation — How to amplify Partner Program to scale across Europe

Joanna Rogers SVP B2C, Zalando

Jan Philipp Wintjes Executive Vice President Global Omnichannel, Hugo Boss

2:50 PM

Keynote — Supercharging customer connections

Ray Cao SVP ZMS, Zalando

Discover our new audience intelligence tools to unlock direct access to consumer insights.

3:00 PM

Brand conversation — How adidas leverages Zalando Marketing Services to amplify customer connections

Ray Cao SVP ZMS, Zalando

Thomas Sailer VP Brand Marketing, adidas

3:15 PM

Keynote — Built for you. Built to scale.

David Schroeder Co—CEO Zalando

From marketplace to modular operating system: Use our software, connectivity, and logistics to unlock your next phase of growth

3:30 PM

Brand conversation — How Levi’s activates Zalando’s full ecosystem

David Schneider Co—founder and Strategic Partnerships, Zalando

Michelle Gass CEO Levi's

3:45 PM

Coffee Break

4:15 PM

Pulse talk — Closer to connection — Deepening our customer relationship

James Rothwell SVP Marketing, Zalando

Evolving beyond transactional marketing to build meaningful, emotional connections.

4:20 PM

Keynote — The status economy — How every surface became a signal of cultural knowledge

David Fischer Founder and CEO, Highsnobiety

Adapting your brand's mindset and marketing strategy for a new reality where status has expanded far beyond the closet

4:40 PM

Brand panel — Fusing cultural heat with commercial scale through the Trifecta Effect

Nina Kong VP Head of Strategy EU, Highsnobiety

Chris Lewis Senior Director Marketing, Jordan

Jan Maus Deputy CEO, Lacoste

5:05 PM

Keynote — Building brand fame

James Rothwell SVP Marketing, Zalando

Fueling brand growth through cultural relevance by earning attention before buying it.

5:20 PM

Special guest conversation — Structuring authentic partnerships

James Rothwell SVP Marketing, Zalando

5:35 PM

Closing words

Andreas Roedl VP Partner Initiatives, Zalando

5:45 PM

Aperitivo

6:30 PM

Dinner

09:00 AM

Doors open

Networking breakfast

09:55 AM

Welcome words

Andreas Roedl VP Partner Initiatives, Zalando

Cayana Adjei-Freeman Moderator

10:00 AM

Keynote — Closer to the customer: Empowering the fashion & lifestyle brands in Europe

David Schneider Co-founder and Strategic Partnerships, Zalando

Andreas Roedl VP Partner Initiatives, Zalando

10:15 AM

Conversation — Accelerating our evolution to Europe’s leading tech platform for fashion & lifestyle brands

Tarek Müller Co-founder ABOUT YOU

Cayana Adjei-Freeman Moderator

On stage ABOUT YOU CEO Tarek Müller will share his thoughts on how AI is reshaping fashion E-Commerce and how brands can profit from the transformation.

10:30 AM

Where should you focus next? — One platform. Four growth levers.

Cayana Adjei-Freeman Moderator

Andreas Roedl VP Partner Initiatives, Zalando

On stage with Ramilya Krawinkel, VP Platform Business & Operations Zalando & Heike Lari, Director Partner Consultancy ZMS & Kenneth Melchior, VP Lounge by Zalando & Volker Bergner, VP Logistics & Commercial ZEOS

11:00 AM

Keynote — Enabling active brand growth

Ramilya Krawinkel VP Platform Business & Operations, Zalando

Kai Sachs VP Partner Tech, Zalando

The Zalando platform and Partner Program are evolving to give brands greater proximity to customers and enable them to actively steer their growth. We show how we are building on momentum, strengthening the foundations and expanding capabilities — increasingly powered by AI — to help partners turn customer understanding into action at scale.

11:20 AM

Panel Talk — Beyond the Traditional Playbook

Ramilya Krawinkel VP Platform Business & Operations, Zalando

Claus Nielsen Business Director, Global Head of DTC, Digital, E-Commerce Marketplaces, Bestseller

Torsten Thor Head of Global eCommerce Partner & Operations, Hugo Boss

As customer expectations, technology and the commerce landscape continue to evolve, brands are rethinking how they operate, make decisions and work across different channels. This conversation brings together two leading brands and Zalando to explore how they are navigating the changing role of platforms, turning customer and market signals into action, and building the capabilities needed to adapt.

11:45 AM

Conversation & Q&A — Marketplaces of tomorrow: A conversation with Andreas Antrup

Andreas Roedl VP Partner Initiatives, Zalando

Andreas Antrup Managing Director China, Zalando

What will define the next generation of marketplaces? Join Andreas Antrup for a forward-looking conversation on how platform commerce is evolving, how consumer expectations are changing, and what brands need to do to stay ahead.

12:10 PM

Lunch

1:50 PM

Keynote — The power of shared data

Gregory Crawford Chief Economist, Zalando

Dominik Prugger Principal Product Manager, Zalando

Connecting customer demand with future growth. An inside look at how AI models and the Locally Relevant Assortment framework match customer affinity with local assortment relevance, alongside a first look at the advanced capabilities of our 2027 roadmap.

2:25 PM

Keynote & Q&A — What today's customers expect

Eloisa Siclari GM Southern Europe, Zalando

As e-commerce becomes increasingly fragmented, winning across Europe requires more than a one-size-fits-all approach. This session explores how customer expectations differ across markets and how brands can combine Zalando's platform capabilities with local relevance to drive growth.

3:00 PM

Keynote & Q&A — Rethinking Offprice

Kenneth Melchior VP Lounge by Zalando

What if there’s more to offprice than you think - a growth engine, not a compromise? Discover why offprice is anything but off-brand at Lounge by Zalando, where platform power is married with high-converting customer moments to make your inventory work harder.

3:30 PM

Coffee break

4:05 PM

Panel Talk - The Future of Integration Across Zalando and beyond, a panel talk with Tradebyte and Rithum

Riku Mettala Director of Engineering, Zalando

Marylin Bisso Director of Partner Operations, Zalando

Matthias Schulte CEO, Tradebyte

Philip Hall Managing Director, Rithum

Connecting to Europe’s leading fashion platforms is no longer just about basic API endpoints - it’s about operational resilience, intelligent inventory steering, and continuous trading optimization. As the Zalando ecosystem expands, integration strategies must evolve from simple technical connections into proactive margin and performance drivers. Join tech and marketplace experts from Zalando, Rithum, and Tradebyte as we unpack the next wave of integration technology. Discover how unified stock pools and real-time feed synchronization reduce onboarding friction, while dynamic assortment steering and trading optimization empower brands to instantly align stock with live demand, protect channel margins, and unlock sustainable cross-platform growth.

4:40 PM

Keynote — The product page, reimagined: from inspiration to confidence

Matthias Haase VP Content Solutions, Zalando

Pascal Hahn VP Product Experience, Zalando

Discover how we're reimagining the Product Detail Page to create more relevant, engaging shopping experiences that help customers make confident purchase decisions.

5:15 PM

Closing words

5:30 PM

Aperitivo

6:30 PM

Dinner

11:00 AM

Masterclass - Accelerating Article Onboarding & Maximizing Article Profitability

Sabine Galligan Head of Product Management, Zalando

Thomas Schiffner Head of Article Management, Zalando

This masterclass equips Zalando partners to accelerate time-to-market, minimize offline stock, and boost article profitability. Learn how simplified validation rules and the Unified Article Foundation (UAF) speed up onboarding, while new diagnostic blocking codes safeguard live inventory. Finally, discover actionable tactics to drive GMV, improve add-to-cart rates through cross-selling tools, and reduce returns by swiftly resolving data defects.

11:50 AM

Masterclass — Plan smarter. Perform better.

Gautam Malik Head of Product

Tim Seelman Head of Platform Experience

Explore how Sales Event Insights provides a connected view across ZFS, Sales, Discounting, and ZMS, empowering you to plan with confidence, optimize execution, and maximize campaign impact.

12:10 PM

Lunch

1:50 PM

Panel Talk —It’s Time to Take the Fastlane: Onboard to About You with Tradebyte

Sebastian Wiese Chief Technology Officer Tradebyte

Gina Dohse Vice President Product, About You

Alexander Otto Head of Creative Marketing & Events Tradebyte

This product-focused session discusses how unified product data and single stock pool management dramatically shorten your time-to-online. You will discover how optimizing these core workflows directly streamlines operational efficiency and platform control. Finally, we outline our strategic product vision for leveraging this scalable infrastructure to expand seamlessly across European markets.

2:25 PM

Keynote - The Trading Edge

Veronika Moles Kids Director, Zalando

Amanda Stahl Sr Partner Consultant, Zalando

Irina Pasin Sr. Category Planning Manager, Zalando

Turn Zalando insights into action with the right steering tools and expert guidance to unlock profitable growth.

3:00 PM

Panel Talk — The Co-Creation Edge: How building with us becomes your next unfair commercial advantage on Zalando

Anna Koerber Director of Product Management, Zalando

Tim Seelmann Head of Platform Experience, Zalando

Jesper Ravn Eyde Founder & CEO, Adjutant

Vlada Manic Digital Sales Analytics Manager, adidas

Discover how collaborating directly with Zalando to test and refine new platform features gives your brand an early commercial advantage, and how your brand can directly shape the future of our platform.

3:30 PM

Coffee break

4:05 PM

Insight — Making smarter assortments decisions with data

Nacho Hernandez Commercial Director Fashion - Authentic Heritage, Zalando

Antonis Vasilopoulos Head of Product, Zalando

A sneak peak into how Zalando is transforming our rich internal data into a powerful compass for partner growth. We help partners understand the "why" behind their commercial performance on Zalando, give early signals of changing demand patterns and ultimately empower them to make smarter assortment decisions for the future.

4:40 PM

Panel Talk— Planning better seasons with better insights

Nacho Hernandez Commercial Director Fashion - Authentic Heritage, Zalando

Johannes von Roth-Bandick Co-CEO, MAG

Are your teams still drowning in manual spreadsheets and "firefighting" daily pricing errors? It’s time to move beyond the data hype and start activating. Join us for an exclusive fireside chat on turning data into your ultimate competitive advantage using Direct Data Sharing (DDS). We’ll move past the "moonshots" to discuss the unglamorous, high-impact operational wins that actually drive growth. Learn how to automate your pipelines, harmonize your metrics, and shift your team’s focus from reactive grunt work to strategic scaling. Discover how to build the engine that drives your success—don’t miss this chance to transform your operations.

5:15 PM

Closing words

Please go to the Main Stage

5:30 PM

Aperitivo

6:30 PM

Dinner

11:00 AM

Keynote — How brands win with ZMS

Pedro Roche Director Strategy & Offering, ZMS

Diaa Abdallah VP Engineering, ZMS

Winning starts with understanding your customers. Discover how data, AI, and actionable insights can help you reach the right audiences, make smarter investment decisions, and turn every marketing move into measurable business growth.

11:35 AM

Keynote — How to feed The Feed

Karianna Johnson Director of Product Management, Feed & Followership, Zalando

The Feed is where discovery happens. But its success isn’t about creating more and more content - it's about delivering the right message to the right customer in the right moment. Discover how to create the perfect match between audience, context, and creativity to capture attention and drive meaningful engagement.

11:55 AM

From motion to emotion: How video creates lasting brand impact

Livia Mitschke-Collande Industry Lead Retail, Google

As customer journeys become faster and increasingly AI-driven, authentic connections matter more than ever. Discover with YouTube how video and creator-led storytelling help you build emotional relevance, strengthen visibility, and turn cultural moments into lasting business impact.

12:10 PM

Lunch

1:50 PM

Keynote — Culture, fast and slow: Why brands need to operate at two speeds

Kian Bakhtiari Founder THE PEOPLE

How can brands keep up with the speed of culture? We often think of culture as the latest TikTok trend, but there’s a slow, invisible undercurrent that most brands miss. Kian Bakhtiari, Founder of THE PEOPLE and a writer for Forbes CMO Network, will share how brands can operate and win at these two intersecting speeds, with examples and actionable takeaways.

2:25 PM

Panel talk — The return to real-life connection

Cynthia Mensah-Neglopke Founder, clicqui

Bruno Laroque Senior Marketing Director EMEA, New Balance

Heike Lari Director Partner Consultancy, ZMS

In a digital-first world, real-life experiences have become a powerful differentiator. As younger generations increasingly seek authentic, shared moments over passive consumption, brands have a unique opportunity to build deeper relationships through meaningful in-person interactions. From cultural moments to immersive brand experiences, real-life connections create the trust, emotion, and community that drive lasting brand affinity.

3:00PM

Keynote — Picture-perfect customer journey or unpolished reality? From inspiration to purchase

Vesselina Markova-Kauffmann Director Retail Media, Pinterest

Pinterest showcases how users today make confident fashion decisions that fit their tastes and how Zalando is the perfect partner to complete the customer journey, helping users buy their favourite fashion item in a few clicks.

3:30 PM

Coffee break

4:05 PM

Keynote — The future-proof gateway: From elevating creative to connecting to new audiences

Luke Telling Director Content Supply, Content Solutions, Zalando

Pedro Roche Director Strategy & Offering, ZMS

Discover how enhanced brand strategy, AI-powered content, and creator-led storytelling come together to drive measurable impact. Explore the evolution of our creative services, the future of scalable content, and the next chapter of our brand solutions.

4:40 PM

Panel talk — Creators, culture, and the authenticity mandate

Mirjam Schuele SVP Marketing, Karl Lagerfeld

Vivian Knijn Co-CEO, LeGer

Charlotte West Country Manager for Beauty of Joseon

Natalina Manni Director Creator & Content Partnerships, Zalando

The future of influence is built on authenticity. The right creators bring credibility that brands can't manufacture, while transparent storytelling transforms attention into meaningful engagement, lasting communities, and long-term brand equity.

5:15 PM

Closing words

Please go to the Main Stage

5:30 PM

Aperitivo

6:30 PM

Dinner

11:00 AM

Keynote — Innovation Roadmap — Building a connected growth system

Luis Ribeiro VP Tech and Services, ZEOS

Profitable growth in fashion e-commerce is now limited less by demand than by execution. Join Luis Ribeiro to discover how ZEOS, SCAYLE and Tradebyte connect capital, content, market expansion, inventory and agent-ready operations to help brands scale faster and more efficiently.

11:35 AM

Panel talk — Inside the innovation engine

Andreas Syren Senior Principal Applied Scientist, Zalando

Jesper Ravn Eyde Owner, Adjutant

Felix Lengle Executive Principal Strategic Development, ZEOS Capitals

Following the keynote, join the product leaders behind ZEOS Capital, the Replenishment Engine and the Agent Integration Layer as they discuss the market challenges driving these innovations, the thinking behind their development, and what they mean for the future of marketplace growth.

12:10 PM

Lunch

1:50 PM

Live podcast — “Business Casual" with Marks & Spencer: How do brands grow beyond borders?

Debbie Havekin Head of Digital International, Marks & Spencer

Julia Verena Zell Head of Partner Management, ZEOS

Join Marks & Spencer’s Head of Digital, Debbie Havekin to hear how a major legacy retailer is unlocking continental European growth with minimal operational friction.

2:25 PM

Masterclass — Built for Fashion, Driven by Intelligence: Scaling Profitably across Zalando & About You

Stefan Roettger VP Sales & Growth, Tradebyte

Sebastian Wiese CTO, Tradebyte

Unlocking sustainable marketplace growth requires more than just connectivity. We reveal how Tradebyte’s dual integration across Zalando and About You empowers brands to seamlessly navigate both platforms. Discover how AI-driven tools can help you actively steer your business, boost profitability, and scale up efficiently in today’s complex fashion landscape.

3:00 PM

Masterclass & panel — Create faster, scale further: AI-powered content for commerce.

Julian Jansen VP Marketing Innovation, ABOUTYOU

Matthias Haase VP Content Solutions

Angela Chen Senior Commercial Strategy Manager, ZEOS Content Services

How ZEOS Content Services and SCAYLE Studios use generative AI to help brands produce fashion content faster and more efficiently — from managed, marketplace-ready content production to self-serve creative workflows for internal teams.

3:40 PM

Coffee break

4:05 PM

Masterclass — Scayle: AI-Driven, Human-Centered

Tobias Ring Managing Director SCAYLE

Agentic commerce is underway and market dynamics are shifting fast. Threat or opportunity? Join Tobias Ring to find out whether you still need a customer-facing frontend, whether to build AI capabilities in-house, and which three moves keep your brand competitive as AI reshapes how customers discover, decide, and buy.

4:40 PM

Keynote — Growth without compromise: Turning fulfilment into your strongest retention tool

Volker Bergner VP Logistics & Commercial, ZEOS

Winning a new customer is expensive, yet 70% of shoppers won’t return if delivery expectations aren’t met. Join this closing session to learn how to turn logistics into a powerful retention tool – while saving up to 20% in costs.

5:15 PM

Closing words

Please go to the Main Stage

5:30 PM

Aperitivo

6:30 PM

Dinner

11:00 AM

Keynote — From Hunt to Habit: Redefining the elevated Lounge experience

Kratu Beri Principal Product Designer, Lounge

Claire Edwards Senior Principal Strategy & Research, Lounge by Zalando

Strengthen brand equity through a personalised, premium UX: Turning the thrill of the hunt into a curated, habitual shopping journey that feeds Zalando’s full-price ecosystem.

11:35 AM

Keynote — Know Them, Keep Them: How the Lounge customers strengthen the platform

Claire Edwards Senior Principal Strategy

Mara Zocco Senior User Researcher, Lounge by Zalando

Lounge customers are more than bargain hunters - they are fashion lovers who shop with intention, drawn to timeless quality. Learn l who they really are, why their presence in our ecosystem is a commercial opportunity that goes far beyond offprice, and how they will evolve over time.

12:10 PM

Lunch

1:50 PM

Panel Talk — Winning across Zalando platform with Lounge by Zalando: the multi-service strategy in practice

Nina Plümke Category Head, Lounge by Zalando

Niklas Heidemann Head of Sales, Marc O'Polo

Sanja-Isabelle Gunia Head of Marketplaces, On

Robert Steinbach Category Head, Lounge by Zalando

Listen in as key partners share how they successfully balance their brand and commercial strategies across Zalando’s platform - and the integral role Lounge plays in completing that puzzle. Discover how Lounge elevates a full go-to-market strategy alongside marketing via ZMS, fulfillment via ZEOS, and profitable sales channels like Wholesale and the Partner Program.

2:25 PM

Masterclass — Not your average outlet: How Lounge by Zalando turns our brand promise into your sales advantage

Yana Nenadovich Head of Brand & Creative

Ruslan Arzumanian Head of Marketing, Lounge by Zalando

Lounge by Zalando is not your average outlet — we are Zalando's online outlet. When your products are on Lounge, you get the full weight of Zalando's brand trust, a marketing machine built on creative excellence, a highly engaged customer base, and a conversion engine that reaches the right audience at the right time. Discover how all of that translates into faster sell-through and brand growth that no standalone off-price channel can replicate.

3:30 PM

Coffee break

5:15 PM

Closing words

Please go to the Main Stage

5:30 PM

Aperitivo

6:30 PM

Dinner

Zalando Partner Days 2026

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23 September 2026

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24 September

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